Airtel Kenya has today unveiled its latest campaign, “GB kwa GB”, an initiative that aims to empower Kenyans by offering free data to those upgrading their phones, allowing them to experience Airtel’s enhanced network capabilities.
The GB kwa GB offer is available to new Airtel customers joining with a smartphone and existing customers transitioning from feature phones to smartphones.
Airtel has consistently positioned itself at the forefront of technological advancement in Kenya. The company’s commitment to innovation is evident through its recent initiatives, including the launch of ‘Internet Mashinani,’ which made 4G Home Broadband devices and pocket Mi-Fi more accessible to rural areas.
Airtel has also introduced cutting-edge technologies such as eSIM, VoLTE, and 5G networks, further solidifying its status as a tech leader.
The GB kwa GB Campaign: Driving Digital Inclusion
As smartphones become increasingly essential for accessing digital content and information on the go, Airtel’s GB kwa GB campaign emerges as a timely incentive to drive digital inclusion.
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The offer provides eligible customers with 1GB of free data every week for six months, requiring only a minimum weekly top-up of Ksh 50. This approach ensures that the benefits are both accessible and affordable to a wide range of users.
Eligibility and Accessibility
The GB kwa GB free data offer extends to new smartphone users joining Airtel, existing customers upgrading from feature phones to smartphones, and those switching from 3G to 4G or 5G devices.
Customers can easily check their eligibility by dialing *544*8# on their Airtel line. Unlike traditional offers tied to specific handset models, Airtel’s GB kwa GB campaign is available for all smartphone brands, giving customers the freedom to choose their preferred device.
Network Expansion and Investment
Airtel’s commitment to improving connectivity across Kenya is evident in its significant network expansion efforts. In just one month, the company added 148 new sites, bringing the total to 628 new sites launched since the beginning of the year.
This substantial investment underscores Airtel’s dedication to providing fast, reliable, and affordable connectivity throughout the country.
Empowering Kenyans in the Digital Age
Ashish Malhotra, Managing Director of Airtel Kenya, emphasized the company’s mission to empower Kenyans in the growing digital economy. He stated, “The GB kwa GB campaign reflects our commitment to empowering more Kenyans to be a part of the growing digital economy. We are committed to supporting the digital inclusion agenda, not only through investing in infrastructure but also by making it worthwhile for our customers to acquire smartphones and experience the convenience of the digital age.”
Bridging the Digital Divide
By offering affordable data through the GB kwa GB campaign, Airtel aims to bridge the digital divide and provide unparalleled access to digital opportunities.
This initiative comes at a time when Kenya is experiencing an upward trend in smartphone adoption, and Airtel’s offer is poised to accelerate this transition.
In conclusion, Airtel Kenya’s GB kwa GB campaign represents a significant step towards democratizing access to digital services and supporting Kenya’s digital revolution.
By combining network infrastructure improvements with attractive data offers, Airtel is playing a crucial role in shaping the country’s digital future and ensuring that more Kenyans can participate in the digital economy.
