In a significant gesture of support, Airtel Money Kenya Limited has contributed Kes 25 million to the Kenya Red Cross Society (KRCS) to assist the victims of devastating floods caused by the heavy March-April-May (MAM) rains.
This all-cash donation aims to enhance KRCS’s relief efforts, focusing on the restoration of livelihoods in some of the hardest-hit counties.
Impact of the Donation
The donated funds will be crucial in the recovery of communities in the western and lake basin regions of Kenya. Specifically, the support will target the restoration of the fishing industry and entrepreneurial skill-building for fisherfolk.
Additionally, farming community members from Eastern Kenya, who have been severely impacted, will receive livestock to help restore their livelihoods. Overall, the interventions are expected to benefit over 20,000 households in the affected areas.
Statements from Airtel Kenya Leadership
During the cheque handover ceremony, Mr. Ashish Malhotra, Managing Director of Airtel Kenya, highlighted the importance of solidarity in times of crisis.
He remarked, “This is a humble donation towards alleviating the suffering caused by the floods. We believe the contribution will offer much-needed relief and aid in the recovery and rebuilding of communities impacted by the severe consequences of heavy rains. Our thoughts are with all those affected, and we remain steadfast in collaborating during times of need to help.”
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Echoing these sentiments, Mrs. Anne Kinuthia-Otieno, Managing Director of Airtel Money, added, “We are grateful for the opportunity to contribute to such a worthy cause. I hope this donation can help make a positive impact in the lives of affected Kenyans. We believe in the power of collective action and unity among stakeholders to make a positive impact on society. Together, we can rebuild and restore hope for affected families.”
Kenya Red Cross Society’s Response
Dr. Ahmed Idris, Secretary General of the Kenya Red Cross Society, expressed deep gratitude upon receiving the donation. He stated, “We thank Airtel Kenya for this donation as it will go a long way in providing relief to the affected Kenyans. Additionally, we would also like to thank them for their continuous support during previous disasters.”
The KRCS estimates that since the onset of the MAM rains, approximately 244 citizens have lost their lives, and close to 280,000 people have been displaced from their homes.
The regions affected include the Coastal area, Central, Nairobi, the Western Highlands, Rift Valley, Lake Victoria Basin, South-eastern lowlands, and North-eastern areas.
Airtel Kenya’s Commitment to Humanitarian Aid
Airtel Kenya’s collaboration with the Kenya Red Cross Society amid the floods underscores the company’s ongoing commitment to humanitarian aid and community support during crises.
This partnership exemplifies the critical role of corporate responsibility in addressing and mitigating the impacts of natural disasters on vulnerable populations.
