This year has witnessed a surge in generative AI technology, with major players like OpenAI, Microsoft, and Google unveiling their respective AI offerings. Apple, however, has remained notably quiet in this space. But a recent report by Bloomberg’s Mark Gurman suggests that Apple is actively working on its own generative AI model, internally known as “Ajax,” to compete with Microsoft’s Bing Chat and Google’s Bard.
Apple’s Ajax: A Potential Game-Changer
According to the report, Apple’s Ajax is based on Google’s Jax machine learning framework and utilizes Google Cloud to power its large-language model. While initially developed as an internal tool for Apple’s employees to prototype products, sources indicate that Apple is exploring ways to bring Ajax to the consumer market. There are hints that Apple might make a significant announcement in the AI domain next year, likely centered around generative AI technology.
Playing Catchup in the Generative AI Space:
With Microsoft and Google already rolling out their generative AI products, Apple faces the challenge of catching up in this highly competitive segment of the market. Microsoft’s Bing Chat AI copilot, based on ChatGPT 4.0 technology, has been integrated into various Microsoft products like Microsoft Office, GitHub, and Windows 11. On the other hand, Google’s Bard AI focuses on enhancing internet searches.
As generative AI continues to redefine the capabilities of PCs and smartphones, Apple recognizes the need to respond with its own AI product. The absence of an Apple equivalent could potentially leave the iPhone and Mac behind in terms of AI functionality. By developing Ajax, Apple aims to remain at the forefront of AI innovation and offer users a cutting-edge experience in the world of generative AI.
Apple’s Hiring Spree in Generative AI
Gurman also points out that recent job listings at Apple indicate the company’s active pursuit of talent familiar with generative AI technology. This hiring spree further strengthens the idea that Apple is actively working on its own ChatGPT competitor, signaling exciting prospects for the future of AI within the company.
Conclusion
As the AI landscape evolves, Apple seems determined to make its mark by joining the ranks of Microsoft and Google with its generative AI model, Ajax. While it remains to be seen how Ajax will fare against the competition, it’s evident that the Cupertino based company is committed to delivering AI-driven products that resonate with its users. With a potential big announcement on the horizon, consumers can look forward to experiencing Apple’s take on generative AI in the near future.
