Key Highlights
- For public accounts, only new Instagram reels that are created will be able to be downloaded unless the owners change their reels download settings.
- Downloaded reels will include an Instagram watermark, the owner’s username, and audio attribution.
- Copies of reels that have been downloaded onto a device won’t be affected if you change your reels download settings.
- As part of downloading reels, original audio is eligible to be included in a downloaded reel if the original reel that contained that original audio is downloadable.
- Downloaded reels aren’t allowed to be used for commercial purposes.
Instagram recently unveiled an exciting new feature – the ability for users worldwide to download public Reels directly to their devices. This update marks a major shift for the platform as it continues to take on short-form video giant TikTok.
Previously, Instagram only allowed saving Reels within its app for future viewing. But now, you can tap into that addictively scrollable content anytime, anywhere. It’s a boon for content creators and consumers alike.
Much like TikTok downloads, Instagram Reels will display the original poster’s username in a watermark when saved off-platform. It’s a branding win for influencers who watch their wacky dance videos ping off friends’ phones. Yet everyday users will appreciate a new avenue of entertainment unlocked.
How to Download Public Instagram Reels
The process is simple – just tap the share icon on any Reel and select “download.” Accounts can opt out if they prefer their content live solely within Instagram’s walls. There are also limitations – downloaded Reels with licensed music will strip the audio due to rights issues.
But for most, it introduces an engaging new capability. It means killing time in queues and doctor’s offices by blasting Reels sans WiFi access. Or discovering new favorite creators exiled from the Instagram app itself.
The move is part of Instagram’s ever-evolving identity as it competes with TikTok. Once simply a photo sharing app, it’s now a central hub for the quick-cut entertainment that controls the cultural conversation. Downloadable Reels solidify Instagram as a multimedia playground for next-gen creators.
