Affordable tech leader itel has unveiled a vibrant new logo and brand identity to reflect its commitment to meeting the needs of underserved communities. This pivotal rebranding signals exciting changes for the dynamic company.
A Fresh New Look for an Innovative Brand
After 16 years of evolution from a mobile phone company into a diverse “smart life” ecosystem, itel is ready for a facelift. The company collaborated with Australia-based DesignStudio to craft a modern, energetic logo that retains the iconic speech bubble representing connectivity.
The eye-catching magenta hue and forward-leaning angle reflect itel’s future focus on youth and progress. As Bruno Li, General Manager of itel, stated:
“Innovation is not merely about change but evolving to meet the ever-evolving needs of consumers. itel’s rebranding is a testament to our unwavering commitment to providing accessible and innovative smart technology that empowers individuals and communities in emerging markets.”
Empowering Customers Through Accessible Technology
Since its founding, itel has been on a mission to enhance quality of life by making technology affordable and useful. The company has now expanded into a diverse product ecosystem including smartphones, accessories, personal care items, and home appliances.
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As the Global No. 1 feature phone brand and Global No. 1 smartphone brand under $75 according to 2023Q2 IDC data, itel continues working to close the digital divide. The rebrand signals its ongoing dedication to serving emerging economies.
Exciting Changes Ahead
This major rebrand kicks off an exciting new chapter for itel. With an invigorated identity that matches the energy of its youthful customer base, the company is poised for ongoing innovation. The vibrant new look ushers in a future focused on empowering underserved communities around the world.
According to Li, itel remains committed to its foundational purpose of “Enjoy Better Life.” The company will continue enhancing lives through accessible, life-changing technology. With affordable, quality products and a fresh perspective, itel is ready to redefine life in emerging markets.
