The Kenya Motor Industry Association (KMIA) is pleased to announce the highly anticipated return of the NCBA KMI Motorshow in 2023. After a four-year hiatus, this prestigious event is set to take place from September 15th to 17th at the Sarit Centre Expo Hall in Nairobi.
The Connection: Unveiling the Future of Automotive Technology
This year’s theme for the NCBA KMI Motorshow is “The Connection.” It aims to showcase the variety of experiences that can be achieved through the continuous development of automotive technology. The event will focus on demonstrating the new era of travel and its impact on everyone’s lives.
Participating Brands
Over 20 automotive and ancillary brands have already confirmed their participation in the NCBA KMI Motorshow. Attendees can expect to see the latest models and offerings from Inchcape, Subaru, Autoexpress, Crown Motors, Salvador, Tireworld, GB Motors, Tata International, Simba Corporation, Sairaj Ltd, Scania, Mobikey, CFAO Motors, Caetano, Kingsway Tyres, Silverstone, and many more. With such a diverse range of brands, visitors will have the opportunity to explore various options and make informed decisions.
NCBA Bank Kenya PLC: The New Title Sponsor
This year, the NCBA KMI Motorshow proudly announces its new title sponsor, NCBA Bank Kenya PLC. With a sponsorship of Kes 8,000,000.00, NCBA Bank is a leading financial institution in East Africa. Known for its expertise in asset finance, corporate banking, and digital banking, NCBA Bank is committed to driving positive change and fostering a thriving automotive sector in Kenya.
John Gachora, the Group Managing Director of NCBA Group, expressed his excitement about the partnership, stating, “This collaboration between NCBA and KMI demonstrates our shared commitment to supporting the growth and development of the automotive industry in Kenya. By leveraging our expertise, resources, and networks, we aim to drive sustainable transport solutions and provide access to affordable financing options.”
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Growing Attendance and Exciting Campaigns
The NCBA KMI Motorshow aims to attract over 10,000 attendees this year. The organizers have set a target to grow attendance by 15-20% and have planned creative and engaging campaigns to appeal to all viable age groups and profiles. Their goal is to create an exciting and memorable experience for visitors.
Boosting the Economy and Creating Job Opportunities
The NCBA KMI Motorshow not only promotes the automotive industry but also has a positive impact on the economy. With a substantial investment in the event, job opportunities are created in construction, design, and other related fields. The show serves as a platform for entrepreneurs in the automotive industry and related businesses to showcase their products and services, leading to increased sales and growth for the industry as a whole.
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Continuous Improvement and Digital Integration
Organized by KMIA, the NCBA KMI Motorshow has consistently improved its services over the past decade. They have implemented various digital technologies to enhance information dissemination, ticket distribution, and data collection. This year, visitors can expect more entertainment, engaging content activities, and new experiences, thanks to the integration of digital innovations.
Uniqueness of the Motorshow
While online marketing practices are becoming increasingly prevalent, the NCBA KMI Motorshow remains unique in its ability to create a positive vibe in the market. The event offers consumers the opportunity to explore a wide range of choices under one roof, making informed decisions. This not only stimulates the economy but also boosts sales in the automotive industry during and after the event.
Conclusion
The highly awaited NCBA KMI Motorshow is set to make a grand return in 2023, bringing together leading automotive brands, industry experts, and enthusiasts. With its focus on showcasing the future of automotive technology and providing access to affordable financing options, the event promises to be an exciting and influential platform for the growth and development of the automotive industry in Kenya. Don’t miss out on this opportunity to explore the latest models, experience new technologies, and be a part of Kenya’s thriving automotive sector.
