Key Highlights
- Driven by the belief that smartphones are the most important personal AI device, OPPO is bringing generative AI across all OPPO smartphone product lines as it pledges to make AI phones accessible to everyone.
- Alongside the development of its own AI capabilities, OPPO will collaborate with Google, MediaTek, Microsoft, and more partners across the industry to deliver enhanced AI phones experiences.
- OPPO is boosting productivity and creativity with generative AI and will bring full-stack transformation and ecosystem restructuring of AI phones, empowering users to fully utilize AI.
OPPO, a leading smartphone manufacturer, has unveiled its commitment to making AI phones accessible to everyone. The company is spearheading a full-stack technological revolution and ecosystem restructuring of AI phones for the future.
“With our relentless efforts and commitment, OPPO aims to make AI phones accessible to everyone,” said Billy Zhang, President of Overseas MKT, Sales and Service at OPPO. “For the first time in the industry, OPPO is bringing generative AI to all product lines. By the end of this year, we expect to bring generative AI features to about 50 million users.”
Democratizing AI Phones
OPPO believes that AI should not remain exclusive to just flagship phones and selected users but should instead be accessible to more users around the world. The company is driving the accessibility of AI phones through innovation and collaboration.
Over the past decade, OPPO has filed over 5,000 patents related to AI inventions, with approximately 70% specifically related to AI imaging. Since 2020, OPPO has pioneered the development of its own Large Language Models (LLMs) and has been active in large vision models and multimodal technology.
Notably, OPPO is the first smartphone company to deploy an LLM with 7 billion parameters directly on the device.
Partnerships and Collaborations
OPPO is working closely with industry leaders like Google, MediaTek, and Microsoft to bring better AI phone experiences based on an on-device and cloud Hybrid AI Architecture.
In partnership with Google, OPPO’s Reno12 series and the next-generation Find X Flagship will feature the Google Gemini family LLMs, bringing users innovative AI features like AI Toolbox, AI Writer, and AI Recording Summary.
Collaborating with MediaTek, both parties are tuning chips to enhance chip storage and computational efficiency on future OPPO flagship models.
Through its partnership with Microsoft, the next-generation OPPO phones will be equipped with Microsoft capabilities to bring a more efficient, accurate, and natural voice and text conversion experience and improved connectivity between desktop AI and phones.
Revolutionary AI Phone Experiences
OPPO has integrated many innovative features into its AI phones to help boost productivity and spark creativity.
In terms of productivity, users can process more information and enjoy real-time translation with the combination of LLMs and technologies such as fast transcription. Cross-device collaboration between desktop AI and phones has also led to further improvements in productivity.
On the creative side, photo editing and personalized creation have been revolutionized through multimodal generation and motion generation technologies. For instance, the OPPO AI Eraser feature helps users seamlessly remove unwanted objects and quickly generate missing content, used an average of 15 times per day.
The Future of AI Phones
“We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, meanwhile the third-party services will be provided in a more flexible way. This will result in a full-stack transformation and ecosystem restructuring of AI phones,” said Nicole Zhang, General Manager of AI Product at OPPO.
With its determination to make AI Phones accessible to everyone, OPPO will continue to develop optimal AI phone experiences through its own innovation and collaboration as it welcomes the arrival of the new AI phone era.
