Key Highlights
- OPPO has launched the Reno10 5G smartphone series focused on delivering professional-level portrait photography.
- Through collaborations with renowned photographers, OPPO optimized Reno10’s portrait imaging technology to recreate true-to-life lighting.
- The #100FacesOfKenya campaign encourages users to take creative portraits with the Reno10 5G phones and share them.
- By benchmarking against DSLRs, OPPO systematically enhances Reno10’s entire camera pipeline to achieve pro-grade portrait image quality.
OPPO recently announced its latest Reno10 5G smartphone series aimed at delivering a best-in-class portrait photography experience that rivals professional DSLR cameras. Through advanced camera hardware, intelligent computational algorithms and collaborations with renowned photographers, the phones recreate true-to-life images with ultra-realistic lighting.
As part of the new Portrait Expert Project, OPPO is closely partnering with professional portrait photographers worldwide. Their artistic mastery in sculpting light and diverse aesthetic perspectives directly guide and optimize the Reno10 series’ underlying portrait imaging technologies.
Recreating the Realistic Interplay of Light and Shadow
In aggressive pursuit of eye-catching shots, many smartphone cameras boost subject brightness artificially through computational photography techniques. However, OPPO found these over-processed images lack the nuanced realism, natural light physics and subtle shadow details endemic to professional photographic masterpieces.
Rather than taking an artificial approach, OPPO is combining cutting-edge computational power with generational artistic insights to build a portrait-focused imaging system capable of recreating photography’s ultra-realistic interplay between light and shadow. The goal is to capture true-to-life colors, lighting and details as seen in the real world.
The company invests over $156 million annually on R&D with a 1000+ person imaging engineering team. This massive effort results in clear, high-fidelity photos exhibiting natural colors, balanced exposures and subtle yet impactful lighting effects.
Democratizing Professional Photography for All
To make professional portrait photography inclusive and accessible to everyday users, OPPO Kenya has launched an inspiring new campaign called #100FacesOfKenya.
It celebrates the diverse beauty, culture and visual stories of Kenya by encouraging creators across the country to take stunning, artistic portraits of people and pets against natural landscape backdrops using the powerful Reno10 5G phones.
The challenge will start on 14th September and will end on 30th September 2023. To participate fans can:-
- Take a stunning and creative portrait of either a person or animal in a nature-based background.
- Post it on your page with the hashtag #100FacesOfKenya and #OPPOReno10series5G and tag @oppo_kenya
- Stand a chance to win amazing gifts with OPPO Kenya including a trip to China.
Selected featured images will be showcased on OPPO’s social media while winners receive OPPO gifts and vouchers. The initiative ignites users’ creativity while helping optimize the Reno10 series’ portrait imaging capabilities through diverse real-world use cases.
OPPO Closing the Gap to DSLR-Quality Photography
By continuously benchmarking the Reno series’ camera performance against professional DSLR and mirrorless cameras, OPPO is steadily bridging the gap to the image quality, color fidelity and artistic capabilities of high-end interchangeable lens shooters.
From the pixel size and sensor quality of the underlying camera hardware to the image processing and multi-frame optimization algorithms, every aspect of the photography pipeline is enhanced.
The Reno10 5G series provides systematic end-to-end improvements across the board, resulting in professional-grade portrait images comparable to expensive camera gear.
Intelligent software also makes capturing these portraits easy and intuitive. Features like AI Portrait Enhancement, Bokeh Flare Portrait Video and Ultra-Clear Image ensure flawless shots even for amateur photographers.
With a compelling blend of generational artistic creativity and cutting-edge computational power, the Reno10 5G sets a new gold standard for professional portrait photography with a smartphone form factor. It effectively puts the imaging capabilities and creative flexibility of an entire professional camera studio setup right in your pocket.
