Samsung Electronics has maintained its position as the number one global TV manufacturer for the 18th consecutive year. According to market research firm Omdia, Samsung captured 30.1% of the global TV market in 2023.
The company’s continued dominance is driven by its leadership in premium, large-screen TV categories.
Since launching its QLED lineup in 2017, Samsung has sold over 40 million QLED TVs worldwide. In 2023, QLED TV sales reached 8.31 million units.
The stellar picture and sound quality of Samsung’s Neo QLED TVs, first released locally in Kenya in 2022, have resonated with consumers.
Rahul Kochhar, Senior Business Leader, Consumer Electronics, Samsung Electronics East Africa Ltd said: “As we celebrate Samsung’s remarkable 18-year streak as the global TV market leader, I am proud to be part of a team that consistently pushes boundaries. Our commitment to cutting-edge QLED and OLED models has been instrumental in maintaining our unrivalled position. We look forward to delivering even more exceptional experiences to our customers.
Premium Market Share
Samsung secured 60.5% of the global market share for TVs priced at $2,500 (KES 365,000) and above. The company also led among extra-large TVs, capturing 33.9% of the 75-inch and larger TV segment. Samsung’s 98-inch models drove a 30.4% share among 90-inch and larger TVs.
Also Read: Samsung and Vodafone complete first data call with AMD processors on an Open RAN network
In 2023, Samsung sold 1.01 million OLED TV units worldwide, for a 22.7% market share. With an expanded 2024 OLED lineup, Samsung anticipates substantial gains in the OLED space.
“We are proud to be recognised as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”
The Future of AI Screens
At CES 2024, Samsung unveiled its revolutionary NQ8 AI Gen3 processor to usher in the AI Screen Era. State-of-the-art chipsets and capabilities will redefine smart TVs, leveraging advanced AI and Tizen OS to make screens the central smart home hub.
With major investments in processing power and AI innovation on the horizon in 2024, Samsung is poised to transform home entertainment and maintain its commanding lead in the global TV market.
