Samsung Electronics East Africa has closed pre-orders for the highly anticipated Galaxy Z Flip5 and Z Fold5 foldable smartphones in Kenya. The company saw pre-order sales surpass targets by over 25%, cementing its market leadership in foldable devices.
Successful Pre-Order Campaign Driven by Strategic Partnerships
The successful pre-order campaign was driven by strategic partnerships with device financing partner Absa Kenya and trade-in partner Badili Africa. Absa Kenya offered flexible 3-12 month financing options on new Galaxy devices for Absa credit card holders. Badili enabled customers to trade in older devices and upgrade to the latest foldable smartphones.
Also Read: Samsung Galaxy Z Flip 5 and Z Fold 5 hands on: Small but worthy updates
Charles Kimari, Director of Mobile Experience at Samsung Electronics East Africa, attributed the strong sales to these strategic partnerships. He noted the Flip5 saw higher demand than the Fold5 this year, indicating shifting purchase trends in the foldable category.
‘The Fold has always been the driver for the Foldable smartphone category but this year we have seen a shift in purchase trends, with a higher number of purchases for the Flip. We can attribute this to the acquisition steps we have taken like partnership with Badili Africa who offer trade in service and our new partnership with Absa Kenya who offer device financing payment methods which will allow our customers to acquire these devices,” said Mr Charles Kimari, Director of Mobile Experience Samsung Electronics East Africa.
Samsung Galaxy Tab S9 Series
The new Galaxy Tab S9 series tablets come in three models – the Tab S9 Ultra, Tab S9+, and Tab S9. All three feature vibrant Dynamic AMOLED 2X displays and an IP68 waterproof rating. They also include an S Pen stylus right in the box. With their seamless connectivity to other Galaxy devices, the Tab S9 series aims to inspire spontaneous productivity and creativity.
Samsung Galaxy Z Flip and Fold 5
The Galaxy Z Flip 5 foldable smartphone is available in nature-inspired colors like Mint, Graphite, Cream, and Lavender. Accessory options include clear cases and flip covers. The Galaxy Z Fold 5 foldable comes in sophisticated Icy Blue, Phantom Black and Cream color options. New accessories like the Slim Pen Case add practicality and style.
New Galaxy Watch6 series
For smartwatches, the Galaxy Watch6 has 44mm and 40mm size variants in Graphite, Silver, and Gold finishes. The Galaxy Watch6 Classic features a rotating bezel and comes in 43mm and 47mm options in Black and Silver.
New Foldables and Watches Now Available at Retail Stores
The Galaxy Z Flip 5 and Galaxy Z Fold 5 go on sale in Kenya starting August 25th, 2023. The Fold 5 is priced at Ksh 325,000, while the Flip 5 costs Ksh 193,000. Customers who purchase the Fold 5 will receive a free Slim Pen cover, providing both protection and convenience for the integrated S Pen. For Flip 5 buyers, Samsung is offering a 30% discount on the new Galaxy Watch 6 smartwatch.
Also Read: Samsung Galaxy Z Flip 5 vs Z Flip 4: What’s the difference, should you upgrade?
Both the Flip 5 and Fold 5 come with Samsung Care+ coverage for accidental screen damage. This covers one screen repair incident in the first 12 months after purchase. Customers must register for Samsung Care+ within 30 days of buying their device. A repair fee per incident will apply when making a claim.
