Samsung, a global leader in smartphone technology, is set to unveil its latest mobile devices on January 17, 2024.
This launch event, one of the first major smartphone releases of the year, is expected to introduce the much-anticipated Galaxy S24 series.
Embracing AI in the Galaxy S24 Series
While Samsung has traditionally emphasized camera enhancements to differentiate its new phones from their predecessors, the focus this year is on Artificial Intelligence (AI).
Join Galaxy Unpacked on Jan 18th, 2024 at 5am AEDT and be the first to know what’s new in the Samsung Galaxy. #Samsung #GalaxyUnpacked #Galaxy #NewGalaxy #GalaxyAI
— Samsung Australia (@SamsungAU) December 28, 2023
The Galaxy S24 series is likely to be the first to incorporate Galaxy AI, a feature Samsung teased in November as a “comprehensive mobile AI experience.”
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Rumors and leaks also suggest that the Galaxy S24 series will feature a new titanium build and a design with flatter edges, particularly for the top-of-the-line Ultra model.
However, the highlight of the series is expected to be the integration of AI, marking a significant shift in smartphone technology.
Samsung’s Unpacked Event: A Sneak Peek into the Future
Samsung will officially unveil the Galaxy S24 lineup during its Unpacked 2024 event on January 17th, starting at 10AM PT (9PM East African Time). The launch will take place at the SAP Center in San Jose, California.
For those unable to attend in person, Samsung will livestream the full announcement across its website and social channels. Viewers can expect a first look at the new phones, demos of upcoming Galaxy AI features, pricing details, and more.
Early Galaxy S24 Reservations Come with $50 Store Credit
In anticipation of this major launch, Samsung is allowing customers in select markets to pre-order the upcoming Galaxy S24 series between now and January 16th.
Those who reserve early will receive a $50 instant Samsung credit to use on additional gear or Galaxy S24 accessories.
The Rise of AI in Mobile Technology
The upcoming Unpacked event comes as tech companies are exploring innovative ways to infuse mobile devices with generative AI. This type of AI can create content and generate conversational responses to prompts based on training data.
For instance, Google’s Pixel 8 and Pixel 8 Pro include AI-powered photo editing features that allow users to erase, move, and resize objects in photos.
Similarly, Qualcomm’s new Snapdragon 8 Gen 3 processor, expected to power the Galaxy S24 series, is designed to bring more AI capabilities to smartphones.
Conclusion
Based on the leaks and Samsung’s Galaxy AI announcement, it seems the Galaxy S24 series will further emphasize the shift towards AI-centric smartphones.
As we await the official launch, it’s clear that the future of smartphones is here, and it’s powered by AI.
