In a strategic collaboration with Samsung Electronics East Africa, Smart Things Executive Store has announced the launch of its first official Shop-in-Shop (SIS) in Kakamega County.
This significant move aligns with Samsung’s mission to bring cutting-edge technology closer to consumers across Kenya through strategic partnerships with its network of dealers.
Samsung’s Innovative Retail Strategy
The new Samsung Experience Store in Kakamega, owned by Smart Things Executive Store, is designed as a Shop-in-Shop (SIS) concept. Within this model, Samsung smartphones, wearables, and accessories occupy 60% of the retail space.
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This setup highlights Samsung’s extensive range of products, from smartphones and tablets to wearables, while also underscoring the company’s ambition to increase its smartphone market share in Kenya, where it currently holds a 31.7% stake.
“Samsung is committed to ensuring that every Kenyan has access to our world-class technology,” stated Derrick Alenga, Retail Manager of the Mobile Experience Division at Samsung Electronics East Africa. He emphasized that the expansion and collaboration efforts are designed to bring Samsung devices closer to consumers, enabling them to experience the best the brand has to offer.
A Fully Immersive Retail Experience
The Kakamega SIS store provides customers with an immersive experience, featuring Samsung’s wide range of mobile devices, including flagship Galaxy foldables, wearables, and accessories.
Shoppers will receive expert guidance from trained staff, ensuring personalized service that caters to both personal and professional needs.
The store also offers flexible financing options through the “Lipa Pole Pole” payment model, making Samsung devices more accessible to a broader audience.
The opening of the Kakamega SIS store is timely, as it bolsters Samsung’s presence in key regional markets and enhances customer engagement.
This development provides the local community with access to the latest technology, coupled with Samsung’s renowned customer service.
