Spotify has announced the global expansion of its AI-powered DJ feature to 50 additional markets. This innovative feature, initially introduced in the US and Canada in February, followed by the UK and Ireland in May, is now being rolled out to a broader international audience.
Broadening Access to AI-Powered DJ
The DJ feature, driven by artificial intelligence (AI), aims to enhance the music discovery experience for Spotify users. Premium users in select regions across Europe, Asia, Africa, Australia, and New Zealand will now be able to access the AI-powered DJ feature within the English version of the app.
Also Read: How Spotify recommends music to users
Expanded Availability as of August 8, 2023
Spotify’s AI-powered DJ is now available for Premium users in a range of countries, including Antigua, Australia, Canada, Ghana, Ireland, Jamaica, New Zealand, Singapore, South Africa, Sweden, the United Kingdom, the United States, and many more.
Also Read: Spotify will no longer accept payments via Apple’s App Store
The feature merges Spotify’s personalized technology, generative AI, and a dynamic AI voice to offer users personalized commentary in English along with tailored music recommendations.
The integration of commentary alongside music recommendations serves to engage listeners more deeply with their music choices. By blending AI-generated commentary and song suggestions, users are encouraged to explore new tracks or enjoy songs that they might have otherwise overlooked.
How To Access Your DJ
To access the personalized AI-powered DJ experience, users need to have a Spotify Premium subscription. They can then launch the Spotify mobile app on iOS or Android devices, navigate to the Music feed on the Home screen, and tap on the DJ option. Additionally, users can access the feature through the Made for You hub located in the Search tab.
As Spotify continues to evolve its offerings with AI-driven innovations, the expansion of the DJ feature showcases the company’s commitment to enhancing user engagement and revolutionizing the way listeners discover and interact with music.
