Latest code discoveries hint that Spotify is on the verge of launching a new premium service tier dubbed Spotify Superpremium that looks set to offer substantial upgrades over the platform’s existing Premium subscription.
References found within the Spotify app by developer Chris Messina point to Spotify Superpremium costing $19.99 per month, a $5 increase over regular Premium.
In return for the higher price tag, Spotify Superpremium will reportedly grant access to:
- Lossless, CD-quality audio streaming – fulfilling Spotify’s long-delayed promise of HiFi streaming. This will appeal to audiophiles and those with high-end audio equipment.
- AI-powered personalized playlists generated from user prompts. Spotify has been developing these AI capabilities to create tailored playlists from unique user inputs.
- Advanced mixing tools like audio filters based on metrics such as mood, genre, BPM, and more. For aspiring DJs or those who enjoy tinkering with playlists.
- 20-30 hours of audiobook listening per month, exceeding the recently added Premium perk of 15 hours of audiobook content. Ideal for avid book lovers on Spotify.
- “Your Sound Capsule”, a feature providing personalized listening insights and music recommendations based on your habits and tastes. Spotify’s take on showing users their listening statistics.
- “Highlights” for Last.fm-style playback tracking. View detailed statistics on your past Spotify listening activity.
The expanded features aim to add value for audiophiles and heavy Spotify users compared to Premium. Lossless CD-level audio will satisfy those seeking the highest streaming fidelity. AI playlists and advanced mixing tools provide power users more ways to customize and enhance their experience.
Meanwhile, extras like audiobook hours and listening insights offer perks for bookworms and those wanting to dive deeper into their Spotify activity.
At Spotify’s Q2 2022 earnings call, CEO Daniel Ek hinted lossless audio could play a role in future revenue growth. The upcoming Spotify Superpremium launch represents efforts to turn this goal into reality by targeting music enthusiasts willing to pay more for quality.
While Superpremium’s arrival date remains unannounced, the Spotify code discoveries suggest it could drop soon.
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By branching out beyond one-size-fits-all streaming, Spotify is poised to boost revenue from its most discerning listeners. If Superpremium succeeds, it may pave the way for further platform segmentation catering to different user needs.
With other streaming giants like Apple Music on its heels, Spotify will likely be hoping its audiophile-friendly Superpremium upgrade helps keep it ahead of the competition.
