Threads, Instagram’s latest text-based app, has taken the world by storm, amassing a staggering 100 million sign-ups in just five days. Launched on June 6, this Twitter rival has surpassed expectations and set a new standard for rapid user acquisition.
Adam Mosseri, Instagram’s head, expressed his astonishment at this monumental achievement. He said, “100 million people signed up for Threads in five days. I’m not sure I can wrap my mind around that fact. It’s insane; I can’t make sense of it.” Mosseri acknowledged the hard work put in by the team but humbly acknowledged that this is just the beginning. He stated, “The team has been busting their ass, but we know this is a race to the starting line. They say ‘make it work, make it great, make it grow.’ Well, we certainly did things out of order, but I promise we will make this thing great.”
Threads’ Explosive Growth: 2 Million Sign-Ups in Two Hours, 10 Million in Seven Hours
This remarkable success story started with a bang. Mark Zuckerberg, the CEO of Meta, Threads’ parent company, reported that the app attracted 2 million sign-ups within just two hours of its launch. The momentum continued as 5 million sign-ups were recorded within four hours, and an astonishing 10 million registered users joined within seven hours. The following day, Zuckerberg proudly announced that over 30 million people had signed up to explore the new app. Notably, Threads’ growth has been impressive even without launching in the European Union due to privacy concerns.
Threads Surpasses OpenAI’s ChatGPT in Record Time
Threads has already achieved a milestone that even OpenAI’s ChatGPT bot, one of the fastest-growing consumer products, took longer to reach. ChatGPT gained 10 million daily users in 40 days and accumulated 100 million monthly users in nearly two months. However, Threads has already surpassed the 100 million monthly active user mark within its first month of existence. Yet, the true challenge lies in retaining these users and keeping them engaged on the platform.
Missing Features: ActivityPub Support, Read-Only Web Interface, and More
While many individuals are excitedly testing out Meta’s innovative text-focused social platform, some notable features are currently missing. Most notably, Threads lacks support for ActivityPub, the protocol used for posts on decentralized networks. Although Meta has assured users that they are working on integrating this feature, the app remains separate from the Fediverse until the update is implemented.
In addition, Threads currently offers a read-only web interface and lacks features such as post search, direct messages, hashtags, and a “Following” feed. Furthermore, due to Instagram’s content guidelines, nudity is prohibited on the platform, which sets it apart from Bluesky, another Twitter alternative that embraces such freedom.
Nevertheless, achieving 100 million users in such a short timeframe is an extraordinary accomplishment. Threads has undoubtedly made a significant impact and appears to be here for the long haul. As the app continues to evolve and address user demands, it has the potential to become a prominent player in the social media landscape. With the dedication of the team and the overwhelming initial response, it’s an exciting time for Threads and its growing user base.
