TL;DR
- TikTok partners with Aleph Holdings and Wowzi in Kenya to enhance its presence in the country’s creative ecosystem, supporting local businesses and creators.
- Aleph Holdings will manage TikTok’s sales and support, simplifying ad-buying for Kenyan businesses and providing local currency payment options and direct TikTok insights.
- Wowzi will act as TikTok’s creator management partner, helping Kenyan creators connect with brands and agencies to expand their creative and commercial opportunities.
- TikTok’s #LevelUpAfrica Program continues to support Kenyan creators with mentorship and skill-building, reinforcing its commitment to Kenya’s creative community.
TikTok has announced strategic partnerships in Kenya with Aleph Holdings and Wowzi to strengthen the platform’s presence in the country’s creative ecosystem.
These collaborations aim to support local businesses and creators, making it easier for them to thrive on TikTok.
Aleph Holdings to Handle TikTok’s Sales and Support in Kenya
Aleph Holdings will take over TikTok’s sales and support operations in Kenya, providing local businesses with direct access to TikTok’s advertising tools. This partnership simplifies the ad-buying process and offers insights tailored to the Kenyan market.
Stephen Newton, Regional Managing Director for Aleph Holding in Sub-Saharan Africa, explained, “In Kenya, media buying on social media platforms is usually done by in-house teams using company credit cards. With Aleph partnering with TikTok, businesses can save costs by paying in local currency and gain direct access to TikTok’s insights.”
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Wowzi, a leading technology marketplace, will serve as TikTok’s creator management partner in Kenya.
This role will help local creators build stronger connections with brands and agencies, opening up new opportunities for creative expression and commercial success.
Mike Otieno, Co-founder and President of Wowzi, said, “We’re thrilled to partner with TikTok in Kenya. The platform offers a unique space for Kenyan creators to express themselves, connect with their community, and reach global audiences. This collaboration will create even more opportunities for creators to succeed.”
TikTok’s Commitment to Kenya’s Creative Community
TikTok has been actively supporting Kenya’s creative community through initiatives like the #LevelUpAfrica Program, launched in 2021.
The program provides mentorship and guidance to creators, helping them refine their skills and build personal brands. Hundreds of Kenyan creators have already benefited from it.
Carl Jordan, Head of Sales for TikTok’s Global Business Solutions in Sub-Saharan Africa, emphasized TikTok’s dedication to Kenya. “Our partnerships with Aleph and Wowzi reflect our commitment to strengthening the local creative ecosystem and driving economic growth. These collaborations empower Kenyan advertisers and creators alike.”
These partnerships highlight TikTok’s focus on supporting Kenya’s creative ecosystem, offering both businesses and creators the tools they need to succeed on the platform.
