Key Highlights
- X, formerly known as Twitter, introduced two premium tiers.
- The microblogging site is offering the ‘Premium+’ tier at $16 per month or Ksh 2360 a month.
- The ‘Basic’ tier will cost $3 per month or Ksh 442 a month.
Earlier this month, we reported that X, formally Twitter, is testing three new subscription tiers, called Basic, Standard, and Plus. According to reports, Basic users would still see ads in their For You page, Standard users would have half the amount of ads, and Plus users would have no ads at all.
Well, this has come to pass as the platform yesterday introduced two premium tiers, including a Premium+ tier for users willing to pay for an ad-free experience and one ‘Basic’ tier without the blue checkmark.
Details of the New Tiers
The microblogging site is offering the ‘Premium+’ tier at $16 per month or Ksh 2360 a month and will offer the “largest reply boost”. Under this, ads will be removed from the ‘For You’ and ‘Following’ feeds on the platform.
introducing Premium+
– no ads in For You or Following
– largest boost for your replies (vs other Premium tiers or unverified users)
– access to our full suite of creator toolsnow available on Web ✌️
subscribe here → https://t.co/Ywvyijo9CQ
— Premium (@premium) October 27, 2023
The ‘Basic’ tier will cost $3 per month or Ksh 442 a month and will not include the blue checkmark. It will include basic features like the ability to edit posts and post longer text and videos. It will also offer a “small reply boost”.
At present, both the plans are available to purchase only on the web.
Also Read: X Premium rumored to be split into 3 new tiers
The future of Twitter’s current Premium subscription tier, formerly known as Blue, remains uncertain as the new Basic and Premium+ options are introduced. It is unclear if the existing Premium tier will be replaced by the new plans or if it will be retained as an additional middle option between Basic and Premium+.
X’s Announcement
“We’re also launching a new Basic tier for USD 3/month (when signing up via Web) that gives you access to the most essential Premium features,” posted X.
Elon Musk bought Twitter for $44 billion and finalized the deal in October 2022. Since then, he has been exploring several options to extensively monetize the social media platform.
He added a series of new features to X, including livestreaming, video and audio calls, and even plans to incorporate banking.
X is also planning to bundle video and audio calling for some users, in a push to turn the platform into an everything app, Reuters reported.
Early version of video & audio calling on 𝕏 https://t.co/aFI3VujLMh
— Elon Musk (@elonmusk) October 25, 2023
Recently, X launched its video call feature. Both Musk and X CEO Linda Yaccarino both posted about the launch. Yaccarino shared a screenshot showing the call feature in action.
Pricing for Kenyan Users
For Kenyan users, X Premium for the desktop app is available for $84 (Ksh 12,394 approx) a year, the monthly plan is available for $8 (Ksh 1180 approx). For the X mobile app, the annual X Premium subscription plan is available for Ksh 14, 830, whereas the monthly plan can be bought for Ksh 1,419.
The features available under the current plans include prioritised rankings in conversations and search, text formatting options in posts, posting longer videos and support for uploading 1080p videos, editing posts, the option to create bookmark folders, and early access to new features.
