Key Highlights
- YouTube has launched its own short form video editor, YouTube Create, offering a variety of tools and effects.
- YouTube Create stands out with auto-caption support and audio cleanup features, making it unique compared to other apps.
- It is currently available in beta, which is being rolled out in India, Singapore, the U.S., the UK, France, Germany, South Korea, and Indonesia.
YouTube is embracing short-form video by launching its own editing app called YouTube Create. The new mobile app makes creating and editing vertical videos quick and easy.
YouTube Create aims to help creators tap into surging demand for short video content popularized by TikTok. By providing intuitive editing tools, YouTube wants to empower anyone to become a creator.
YouTube Create: Introducing Easy Mobile Editing for Shorts
YouTube Create enables basic editing like adding text, stickers, filters and music entirely on smartphones. The streamlined workflow is ideal for piecing together TikTok-style videos in minutes.
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No complex desktop software required — just shoot a clip on your phone and enhance it with the YouTube Create tools. The app’s simple drag-and-drop interface makes video production accessible for first-timers.
✨ introducing YouTube Create
a new easy-to-use editing app that helps you make high-quality vids & can publish to YouTube 🎬
now in *beta* in 8 countries on Android
we want your feedback 📣
download in Play Store: https://t.co/eV3LZP8N2b
more info: https://t.co/HnbJhl8oR7 pic.twitter.com/1tCyKAYvtu
— TeamYouTube (@TeamYouTube) September 21, 2023
Royalty-Free Music Library and Audio Cleaning
Creators gain access to YouTube’s massive library of copyright-free music and sound effects. This makes finding the perfect background track easy.
Audio cleanup features auto-remove unwanted background noise from voiceovers. Fade effects provide smooth audio transitions between clips.
YouTube Create also automatically generates captions in English, Hindi, and Spanish to aid video discoverability. Additional languages are slated for 2023.
Finished videos can be shared directly to YouTube with just a few taps. Support for publishing to Shorts, YouTube’s TikTok clone, bolsters the short video appeal.
Strategic Response to TikTok’s Dominance
The new editing app signals YouTube is embracing the meteoric rise of short video and competing head-on with TikTok. Short-form, vertical content represents the future of social video.
The beta version is being rolled out in India, Singapore, the U.S., the UK, France, Germany, South Korea, and Indonesia. While YouTube Create is currently only available on Android, the company has vowed to add support for iOS in 2024.
Early reviews praise the app’s speed and simplicity for casual creators. While basic for now, YouTube Create lays the foundation to become a premier mobile editing suite.
The launch exemplifies parent company Google’s urgency around short video. As TikTok changed the landscape, YouTube realizes it must empower the next generation of mobile creators to flourish on its platform.
