YouTube on Wednesday announced that YouTube Music and YouTube Premium are now available in Kenya. The move marks a significant milestone in YouTube’s commitment to providing an enriched entertainment experience to users across diverse regions.
Key Features of YouTube Music
Access to Extensive Music Catalog
With YouTube Music, Kenyans will have access to over 100 million official songs, along with an extensive catalog of live performances, music videos, remixes, podcasts, and hard-to-find music. The app also offers personalized recommendations and the ability to listen offline and in the background.
Innovative Features
Users will also have the chance to experience YouTube Music’s innovative features like the Smart Search function that helps users discover songs even with partial lyrics, an Activity Bar for quick navigation to playlists and personalized mixes, and an Explore Tab showcasing the best of new and popular music.
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Interactive Experience
Additionally, the Related Tab offers a curated music experience based on the current listening choice, while Song Lyrics provide an interactive element synchronized with the music. As Addy Awofisayo, Head of Music, Sub-Saharan Africa at YouTube states, “Music is a powerful force that can unite people beyond their geographical and language barriers; It brings joy and elevates the psyche.”
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Benefits of YouTube Premium
YouTube Premium provides an enhanced ad-free viewing experience with background play and ability to download videos. It also includes a premium version of YouTube Music for ad-free and offline listening. Key benefits include:
- Ad-free viewing
- Background play
- Download videos
- Ad-free and offline listening to YouTube Music
“In addition to YouTube Music, YouTube Premium caters to our dedicated viewers by providing an enhanced viewing environment, empowering them to watch their favorite content seamlessly,” Awofisayo added.
Pricing Details
YouTube Music (Individual) is priced at Ksh.419, while the YouTube Music Family plan is Ksh.669. The YouTube Premium Bundle is Ksh.499 and the YouTube Premium Family plan is Ksh.949.
YouTube Premium offers an interrupted experience on all of YouTube and YouTube Music.
Conclusion
The launch of YouTube Music and Premium in Kenya, Ghana, and Senegal reinforces YouTube’s commitment to provide enriched entertainment across diverse regions.
With personalized recommendations, innovative features, and ad-free viewing, Kenyans can now enjoy their favorite music and videos seamlessly.
