According to a new report by The Verge, Instagram co-founders Kevin Systrom and Mike Krieger have made a comeback with a new venture called Artifact, a personalized news app that uses artificial intelligence.
If you are wondering how the app stands out among the sea of personalized news apps Google News, then the easiest way to clear that up is by drawing a parallel between it and TikTok.
What Is Artifact And How Does It Work?
Artifact aims to work similarly to the popular shortform video app, TikTok, except it will serve up text instead of videos.
The app opens to a feed of popular articles chosen from a curated list of sources which include both large publications and small-scale blogs.
To suggest more engaging material, the app will measure the time you spend reading an article and use that over populating your feed with articles with the most comments and views.
Like other algorithm based social apps, Artifact will get better at suggesting relevant content to you with time.
Features That Will Make Artifact Stand Out
According to the report, the app is expected to have two core features. One is a feed showing articles from users you follow along with their comments, while the second is a direct message inbox where you can discuss posts with friends.
This are features that we do not see with most news serving applications.
Where To Get The App
Artifact currently have a waitlist submission link up on their website and all you need is your phone number to join the waitlist.