First-ever for Apple: iPhones dominate top spots in 2023 best-selling Smartphones

As we dive into the new year, it’s time to reflect on the top-performing smartphones of the previous year. Counterpoint Technology Market Research has just released its annual list of the best-selling smartphones, and the results are in.

In 2023, Apple emerged as the undisputed champion, securing the top seven spots on the global best-selling smartphones chart. Samsung managed to secure the remaining three positions, solidifying its presence in the market.

Let’s delve into the details and explore which smartphones stole the show in 2023.

Apple’s Dominance

For the first time ever, Apple has dominated the global best-selling smartphones list, showcasing its unrivaled popularity. In 2022, Apple had an impressive showing, with eight iPhone models in the top spots, but Samsung’s Galaxy A13 managed to secure the fourth position.

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However, in 2023, Apple took the crown with an uninterrupted run at the top, leaving no room for competitors.

According to Counterpoint, the combined market share of Apple and Samsung reached an all-time high in 2023, capturing 20% of the market. This represents a slight increase from the 19% market share they held in 2022.

This impressive feat highlights the unwavering appeal of these two tech giants in the smartphone industry.

Apple’s Best-Selling Models

The iPhone 14

Claiming an impressive 19% chunk of total iPhone sales for 2023, the iPhone 14 clinched the coveted #1 spot for best-selling smartphone worldwide.

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Notably, half of its volumes came from robust sales in the pivotal U.S. and Chinese markets. Despite a slight dip from its predecessor’s iPhone 13’s 28% share, the iPhone 14’s overall performance remained markedly strong amid a declining smartphone market.

The New iPhone 15 Series

In the fourth quarter of 2023, Apple clearly flexed its innovation muscles and further strengthened its industry lead when its newest iPhone 15 series models occupied the 2nd, 3rd, and 4th slots among global top smartphone sellers.

Specifically, the premium iPhone 15 Pro Max emerged as the leading light, reflecting vigorous demand for Apple’s cutting-edge camera technology and performance upgrades.

The iPhone 13

Defying its age, Apple’s reliable iPhone 13 also held strong in the 5th spot among global top-sellers, logging an impressive double-digit volume growth percentage in key markets like Japan and India last year thanks to the continued traction from carrier promotions and its still-competitive pricing sweet spot.

Samsung’s Budget-Friendly Success

Samsung’s budget-friendly A series made a mark in the top-10 list, securing three positions and showcasing its strong value proposition. The Samsung Galaxy A14 5G stood out, claiming the eighth spot with impressive sales in the US and India.

Notably, it became the best-selling smartphone in India in 2023. The Samsung Galaxy A04e and A14 4G, the only LTE-capable smartphones on the list, secured the remaining two positions, driving sales in emerging markets.

Future Trends and Predictions

Looking ahead, Counterpoint predicts that the 2024 chart will likely feature Chinese brands, reflecting their growing influence in the global smartphone market.

Additionally, the research company anticipates that only 5G smartphones will make it into the top ten, mirroring the increasing consumer demand for this advanced technology.

In 2023, Apple’s dominance in the global best-selling smartphones market was unparalleled, with Samsung holding strong in the remaining positions.

The iPhone 14 claimed the top spot, while Samsung’s budget-friendly A series made a significant impact. As we move forward, it will be interesting to see how the smartphone landscape evolves and which brands will shape the charts in the years to come.