- Netflix is ending its free trial offering in Kenya as of November 1st, 2023, requiring members to upgrade to a paid plan.
- The free plan was originally launched in December 2021 to promote Netflix and convert users to paid members.
- With the free trial concluding, there are 4 main paid Netflix plans available ranging from Ksh 200 to Ksh 1,100 per month.
Netflix recently announced its free trial offering in Kenya will conclude on November 1st, 2023. The move means current free members must upgrade to a paid plan to avoid automatic cancellation after November 1st.
Netflix originally launched the free plan in Kenya in December 2021 as a way to promote its service to new users. It required only an email and password without needing payment info upfront.
The free experience aimed to hook new viewers who would ideally convert to paid subscribers after sampling Netflix originals, licensed shows, and movies. However, after nearly a year, Netflix appears to be shifting strategies in the Kenyan market.
Latest Netflix Packages and Prices in Kenya
With the free ride ending, existing members will have to transition to one of Netflix’s four main paid plans to continue service:
Note that actual video resolution depends on internet service speeds and device capabilities. But the higher tiers allow more concurrent streams and better maximum video quality.
Choose Plan Based on Viewers and Features Needed
With options spanning Ksh 200 to Ksh 1,100 monthly, subscribers should weigh viewing habits against budget. Households with many members may want Premium or Ultra for extra concurrent streams. Movie buffs may desire 4K HDR on Ultra.
But budget-focused individuals can likely get by with Basic, Standard HD, or Premium for under Ksh 1,000 per month. Assess your personal preferences before the November 1st deadline.
Free Plan Served Its Purpose in Kenya
While no longer viable indefinitely, Netflix’s free trial increased brand awareness in the Kenyan market over the past year. Hooking viewers on its content roster was crucial for catalyzing the shift to paid plans.
Now the streaming giant appears ready to monetize that user base more earnestly. The free ride is over, but paid members can continue enjoying Netflix’s deep programming catalogue on various devices.