In an impressive achievement driven by the success of its Find N2 and Find X6 flagship smartphone series, OPPO has emerged as the leading brand in the Chinese smartphone market for the first half of 2023. Moreover, on a global scale, OPPO secured the fourth position during the same period.
OPPO’s strong performance is reflected in its 18% share of the China smartphone market in H1 2023, positioning it as the best-selling brand in China for the first half of the year. On a global level, OPPO commanded a 10% share of the smartphone market, with an impressive shipment count of 51.9 million units.
Foldable Phones Drive Success
OPPO’s ascendancy is in part attributed to the success of its foldable smartphones, a segment that is experiencing rapid growth in 2023 with promising future prospects. Global shipments of foldable smartphones are projected to increase at a 114% compound annual growth rate from 2019 to 2025, potentially reaching 55 million units by 2025.
OPPO, along with other Chinese OEMs, has actively embraced the foldable market, contributing significantly to China’s dominance in this segment, with a 26% market share in 2022.
OPPO’s Leadership in the Foldable Market
Recent data from Canalys reveals OPPO’s exceptional performance in the foldable market. In Q1 2023, OPPO held a commanding 31% share of the foldable market in China, establishing itself as a frontrunner in this burgeoning sector.
Notably, the OPPO Find N2 Flip emerged as a standout product, capturing 15% of foldable smartphone sales in China from January to May 2023. Its vertical flip design, featuring a larger cover screen, minimal crease, robust battery life, and intuitive user interface, has resonated strongly with consumers.
Global Expansion and Technological Innovation
OPPO’s ascendancy in the foldable smartphone market has also been observed globally. Its market share has surged from 5% in Q1 2022 to an impressive 13% in Q1 2023, as reported by Canalys. This expansion is a testament to OPPO’s commitment to innovation and enhancing the user experience.
Continued Focus on Innovation
As OPPO remains dedicated to fueling the growth of the foldable smartphone market, it continues to prioritize technical innovation. With a successful track record and a forward-thinking approach, OPPO is poised to drive the evolution of smartphones and deliver enhanced user experiences through cutting-edge technology.