Last week, TCL Electronics, a leading TV brand around the world and pioneer in consumer electronics, has brought its C-Series 4k LED TV line-up into the growing Kenyan market.
“We are proud to unveil TCL’s latest generation of Mini LED and QLED C-Series TVs, to offer premium home theater experience to consumers in the Middle East and Africa,” said Jitendra Kulkani, sales director of TCL Middle East and Africa, at a launch event held on Friday in Nairobi, Kenya’s capital.
TCL TVs Launched In Kenya
During the launch, the Chinese firm unveiled the following C-Series TV products:
- TCL Mini LED 4K TV C935
- TCL Mini LED 4K TV C835
- TCL QLED 4K TV C735
- TCL QLED 4K TV C635
The new TVs raise the bar of powerful imagery and offer stunning brightness performance to achieve striking contrast and show captivating details.
The TCL Mini LED 4K TV C935 and C835
Both the Mini LED 4K TV C935 and C835 promise stunning image quality by increasing the number of local dimming zones to as many as 1920 and offering stunning brightness performance, to achieve striking contrast, show captivating details as well as over 1 billion colors powered by QLED technology.
Some of their features include:
- Mini LED
- 144Hz Refresh rate
- Quantum Dot
- HDR10+ support
- Dolby Vision IQ support
- Dolby Atmos support
- IMAX Enhanced
The TCL QLED 4K TV C735 and C635
The QLED 4K TV C735 and C635 are designed to deliver a comprehensive range of entertainment experience with Google TV and exceptional video gaming performance. They offer:
- QLED display
- 4K HDRsupport
- Google TV
- 120Hz DLG
- Dolby Vision & Atmos
- Google Duo
- HDMI 2.1
Read More: OLED, QLED, QNED Explained
“TCL’s TVs always have extraordinary performances with competitive lower prices,” said Amani, a Kenyan influencer on Twitter.
During Friday’s launch, the Chinese firm also brought its latest home appliances including washing machines and refrigerators to Kenya.
Kulkani said that the TV brand has expanded in Kenya significantly. “We have great ambitions for the future with an efficient local marketing mapping plan.”
Pricing And Availability
The prices will vary depending on the size of the display you get.
Edwin Oyaro, country sales manager in Kenya, said that TCL TVs that come in different sizes and price ranges have offered Kenyan consumers more choices, with entry-level TV starting at around $500 and high-end TV selling at around $3,000.
Data from the firm shows that in 2021, TCL TV’s market share grew by 11.5 percent with 24.6 million units of LCD TV shipment. As a global technology brand with presence in over 160 countries and regions, TCL has been offering products to approximately 300 million users globally.