People across the globe will now be able to access Twitter Blue subscriptions, this after the company tweeted that the service is now available globally.
Twitter Blue is a premium monthly or yearly subscription service offered by Twitter that elevates quality conversations on Twitter. It is an opt-in, paid subscription that adds a blue checkmark to your account and offers early access to select features, like the ability to edit a tweet.
The subscription plan is also part of Elon’s strategy to generate income for Twitter as the company hasn’t turned a profit since 2019.
How much will Twitter Blue cost you in Kenya?
Here’s what you’ll have to pay in Kenya if you’d want the blue checkmark.
How to pay for Twitter Blue
To pay for the blue check subscription, follow the following steps:
- Navigate to the Profile menu on your Twitter app or the on twitter.com website
- Select Twitter Blue
- Select the Subscribe button
- If you haven’t already, you’ll be prompted to verify your phone number
- Then, follow the in-app purchase instructions for iOS or Android and confirm your subscription payment on web.
Perks that come with the subscription
Paying for the subscription does come with a couple of “goodies” my favorite one being able to edit tweets. Here are some of the perks you’ll get once you pay for Twitter Blue.
1. Blue and Gold Checkmarks
If you want to call attention to your tweets, well, Twitter promises that tweets from verified users will be prioritized, making your tweets “Rocket to the top of replies, mentions, and search”.
If this is true, there may be tremendous value in standing out within the Twitter-scape by getting a blue or gold (for businesses) checkmark. This is especially important for public figures and businesses who have a need to promote their views or products.
2. Ability to edit tweets
The Edit feature is quite popular and has been long requested. Users who post many tweets or long threads will appreciate being able to edit their tweets as many times as they want within the first 30 minutes of posting, thereby removing a long-standing frustration.
3. Undo tweets
Ironically, the Undo Tweet option actually slows down your Twitter experience by putting a delay on your Tweet before it goes live, and some users prefer to turn it off.
4. Bookmark folders
This could be crucial in archiving important tweets in an organized fashion so that you can easily find them for future reference.
5. Top articles
If you use Twitter for content consumption, or keeping up with the news, then exclusive access to the top articles being discussed or shared by your network may be a valuable feature for you.
6. NFT Profile Pictures
If you are into crypto, you have the option to signal this by customizing your Twitter profile using an NFT.
Twitter Blue enables you to re-arrange the icons on your interface and change its color as well. That’s convenient for super-users as it enhances their experience by bringing the most used buttons to the fore and giving them a choice of aesthetic.
8. Longer video uploads
You can upload up to sixty-minute videos in 1080p (Full HD) on Twitter Blue. This is tremendously helpful for content creators, businesses, and public figures who use Twitter as their primary communication platform.
Twitter also announced that it has started to accept applications from governmental and organizational accounts that want a grey checkmark.
According to the Twitter documentation, accounts that are eligible for it include heads of state, members of congresses or parliaments, headquarters-level, regional-level, and country-level institutional accounts.
Subscriptions business model era
Some car companies, (cough, cough BMW), are even charging a monthly fee for heated seats!! Crazy, right?
The subscriptions business model has already proven successful in many industries, and it is likely to continue to grow in popularity in the years to come.
While there are certainly challenges to be faced, such as ensuring customer retention and maintaining a steady stream of revenue, the benefits of this model make it a compelling choice for many businesses.
As long as companies are willing to adapt and innovate in order to meet the changing needs of their customers, the subscriptions business model has the potential to revolutionize the way we do business.