Earlier this month, Twitter (now known as X), introduced a revenue-sharing program for verified creators. The Ads Revenue Sharing program was initially available to a select group of creators, but today, the company has announced its expansion to eligible creators worldwide. X owner, Elon Musk, revealed that the program aims to distribute $5 million in creator payments in the first round, starting from February onward.
Substantial Payouts for Verified Creators
Several creators have already reported receiving substantial payouts through the Ads Revenue Sharing program, with some earning five to six figures. This initiative is part of X’s strategy to retain top talent and incentivize creators to remain active on its platform.
— SK⚡️ (@raptalksk) July 13, 2023
Eligibility Criteria for Creators
To be eligible for the Ads Revenue Sharing program, X users must subscribe to Blue (formerly Twitter Blue) or Verified Organizations and have a minimum of 15 million impressions on their cumulative posts within the last three months. Additionally, creators must have at least 500 followers to participate in the program.
Monetizing Ads in Replies
X is monetizing ads served in replies to creators’ posts to determine the payouts, rather than ads in the main X timeline. This approach encourages creators to generate engaging content that sparks conversations. However, X has implemented strict guidelines, prohibiting content related to sexual content, violence, criminal behaviors, gambling, drugs, alcohol, and “get-rich schemes.” Creators are also restricted from attempting to monetize copyrighted content they do not own.
Global Availability of the Program
With today’s announcement, the Ads Revenue Sharing program is now accessible to creators worldwide, as long as they meet the eligibility requirements. X aims to establish itself as the ideal platform for creators to earn a living, and this revenue-sharing initiative is the company’s first step in rewarding creators for their efforts.
In addition to the program’s global launch, Elon Musk shared a chart indicating that X’s monthly users reached a new high in 2023, even after the removal of bots. While bot removal remains an ongoing process, X claims to have reached a peak of 541.5 million monthly users. However, the chart lacks specific labels to indicate the months, and the criteria used by Musk to define “monthly usage” are not explicitly explained.
𝕏 monthly users reach new high in 2023 pic.twitter.com/trqLGBEvvA
— Elon Musk (@elonmusk) July 28, 2023
It’s worth noting that the chart shared by Musk differs from metrics reported by third-party measurement tools, such as Similarweb, who recently reported a decrease in Twitter traffic following the launch of Threads.
X’s decision to rebrand and launch the Ads Revenue Sharing program for creators is a significant move to enhance the platform’s appeal and reward creators for their contributions. As the company continues to refine its approach and navigate the challenges of user metrics and bot removal, X aims to position itself as the premier platform for creators to thrive and connect with global audiences.