In a recent update, X, formerly known as Twitter, has announced some significant changes to its creator payout program, aimed at providing more opportunities for content creators to earn revenue. The company has lowered the requirements for eligibility and introduced new withdrawal options, all while emphasizing the importance of authenticity and verification.
Lowered Eligibility Criteria
X has revised its creator payout program to be more inclusive. Creators who have accumulated 5 million impressions within the past three months will now be eligible for ad revenue sharing. This is a substantial reduction from the previous requirement of 15 million impressions. Additionally, to qualify for payouts, users must be verified and maintain a minimum of 500 followers.
Now, even more people can get paid to post!
We’ve lowered the eligibility threshold for ads revenue sharing from 15M to 5M impressions within the last 3 months. We’ve also lowered the minimum payout threshold from $50 to $10.
Sign up for a Premium subscription to get access.
— Support (@Support) August 10, 2023
With the new changes, creators will have the ability to withdraw funds at a lower threshold. Instead of the previous $50 minimum, creators can now cash out earnings as low as $10.
Impressions from Verified Accounts Only
To prevent fraudulent practices, X CEO Elon Musk introduced a stipulation that only impressions from verified accounts will be considered for ad-revenue sharing. This step aims to prevent potential misuse of bots to artificially inflate views.
This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views.
Note, only views from verified handles count, as scammers will otherwise use bots to spam views to infinity. https://t.co/87MqqyUu2E
— Elon Musk (@elonmusk) August 11, 2023
While X currently lacks a feature for users to track their posts’ “verified views,” the company is expected to address this concern in the future. Creators are keen to have access to accurate data on the views and impressions their posts receive from verified users.
X has been actively implementing changes to enhance the platform’s user experience. The company has already begun compensating eligible creators and has expanded its payout program to verified creators worldwide. The first round of creator payouts is projected to be around $5 million.
Moreover, X has taken steps to provide advertisers with more control over their content placements. The introduction of new sensitivity settings, categorized as “Relaxed,” “Standard,” and “Conservative,” allows advertisers to select the kind of content that appears alongside their ads. This initiative is part of X’s collaboration with Integral Ad Science (IAS), which was established earlier in the year to help marketers ensure their ads are appropriately placed.
X CEO Linda Yaccarino recently shared insights into the company’s financial progress, indicating that X is moving closer to achieving a “breakeven” point. In addition to these developments, X is also working on a feature to enable users to engage in video calls with each other, showcasing the platform’s ongoing commitment to innovation and user engagement.